Engaged audiences, increased awareness
Microsites, mobile sites and App development are natural extensions of our printed products. We can help you develop, distribute and market your brand online through a growing number of channels. Our expertise in concise and accessible communications means we help realise and develop integrated print and digital campaigns. For seamless integration we recommend and can provide Augmented Reality and/or QR codes.
Our team is expert in developing mobile digital solutions, delivering a combination of technical and creative skills. We believe that multi-channel communications are the most powerful way to grow brand awareness and deliver memorable and engaging interaction with your client base.
Our team is expert in developing mobile digital solutions, delivering a combination of technical and creative skills. We believe that multi-channel communications are the most powerful way to grow brand awareness and deliver memorable and engaging interaction with your client base.
How To Celebrate : The Robot
The Robot is simply the illusion of being a robot. Movements are generally short and controlled and started and finished with an abrupt stop, to give the impression of motors starting and stopping.
Loughborough University : mathscard®
Since 2002, Loughborough University has produced over 2 million of their mathscard® Z-CARD® providing useful Maths and Physics revision tips.For the 2011 Z-CARD®, we provided a great solution to bridge the gap between their recently launched app and the mathscard®. A QR code was the ideal link between the Z-CARD®s and the App. After consulting with them we supplied a QR package which included the QR Code and supplying a report on a to monitor the response rates and uptake levels of the new App from the Z-CARD®s.
The 2011 mathscard® was a great success, with over 125,000 App downloads.
Z-CARD® Ltd : Goal Fever 2010
2010 saw the launch of our most successful marketing campaign to date - Goal Fever 2010 - consisting of targeted Z-CARD®s, Direct Mailings, industry hand-outs and mobile and microsites.Our aim was to create a campaign that bridged the gap between print and digital channels. To achieve this we produced Z-CARD®s enabled with QR codes that linked to a mobile site delivering real time news and scores.
The Z-CARD®s increased traffic to our websites by over 40% during the campaign, whilst the QR code drove over 1,000 visitors to the mobile site. We saw a 25% increase in enquiries and overall the campaign delivered an ROI of 4.1:1
Solihul College : Pocket Prospectus
Solihull College were looking for an engaging alternative to the traditional, printed college prospectus. This was due to print costs involved, but also because of the way students are increasingly using mobile technology to access information. The existing prospectus was taken online and new content was developed, including videos, interviews, moving image galleries and video testimonials.After seeing the value in the additional concept of a mobile site combined with a Z-CARD® pocket C-Format, Solihull College have requested that the same product offering be developed for the three additional sets of courses they offer to the wider public.
