GOAL FEVER HERE'S HOW TO CELEBRATE LIKE A PROFESSIONAL
Captive audiences, connected solutions
We are experienced in delivering marketing messages to captive audiences at sporting fixtures and large cultural events, Z-CARD® Ltd creates successful multi-channel PocketMedia® campaigns, combining print, digital and mobile. We enable you to deliver your message directly into your clients' pockets, ensuring it's valued and remembered. PocketMedia® ensures extremely high retention rates, leading to a significantly higher return on investment.

We offer an end-to-end marketing service, partnering with you from design to implementation, whether the end product is a classic Z-CARD® or fully integrated campaign comprising print, digital and mobile. We are the PocketMedia® specialists and will give you cause for celebration.
Client examples These are just a small selection of clients that have benefitted from our PocketMedia® campaign solutions.
player How To Celebrate : The Belly Glide A harder celebration to pull off, the belly glide involves running at speed and choosing the appropriate moment to dive forwards.

Often with the arms out stretched and chin off the floor this slide allows the player to witness the look of adulation on the fans faces typically before being joined by team mates in an impromptu 'pile-up'.
ING ING : Credit Card Promotion Seeking an innovative way to communicate, ING used Z-CARD®s as part of a marketing campaign for credit card offerings. Z-CARD®s were tipped into the program guide which was on every seat in the sports stadium at a Netherlands football match.

The Z-CARD®s were multifunctional marketing tools for ING, serving as support banners during the match, part of a half time competition, and a website driver. The Z-CARD® had a unique scratch code enter into a website to win various prizes.

Over 50% of supporters who received the Z-CARD® visited the site.
Adidas Adidas : Match Schedule Euro 2008 As official sponsors of the Euro 2008 UEFA Football Tournament Adidas wanted to leverage their sponsorship by offering spectators something memorable.

Z-CARD®s were produced with a Euro 2008 fixture guide. The schedule offered room for supporters to add in results. The Z-CARD®s were handed out through Adidas distributors Intersport, in Adidas stores and at stadiums throughout the tournament.

The schedule was the official plan for the Euro 2008 tournament with the Z-CARD® format adding a retainable element to Adidas's sponsorship campaign.
Texaco Texaco : Fantasy Football 2011/12 As joint partners of the Championship Fantasy Football League, Texaco wanted to increase player numbers whilst delivering a fixture guide to fans. The Z-CARD®s provided users with information about the league, including where to register. Combining them with Point of Sale boxes, the Z-CARD®s were displayed in 1,050 Texaco stores and handed out to football fans at 13 Championship clubs.

The campaign resulted in a 44% increase in players compared to the previous year. The number of online searches for 'Texaco' also increased during and immediately after the 8 week promotional period.