Companies HouseHow can the cost of a mass mailing campaign be more than halved?
Companies Act UpdateZ-CARD® Integrated Campaigns
The Department for Business Innovation & Skills and Companies House needed to inform all company owners in the UK about the Companies Act. Initially we were approached to create a Z-CARD® for the 2.4m strong mailing. Realising that our DM consultancy team could significantly reduce the cost of the mailing activity, we presented a separate proposal.
We developed a bespoke envelope that would be classed as a 'small letter' taking postage down from 36p to 16.7p.
We also designed the envelope, letter and Z-CARD® to be combined and sorted into Mailsort order, further reducing the mailing costs. The client was delighted we could provide a complete cost-effective solution.
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