NatWest/Saatchi&Saatchi How do you promote club benefits and boost member interaction?
Cricket Club BenefitsZ-CARD® Graphic Design
NatWest were looking for an engaging way to welcome members to their Cricket Club and outline the aims of the Club.
The Club's purpose is to raise awareness of the issues facing cricket and offer its members the chance to earn rewards for getting involved and seeking to make a difference to the sport at community level.
We were tasked with designing a Z-CARD® to communicate key information and the benefits of the Cricket Club, along with details of the Club's prize draws. The design also featured a web driver to encourage members to visit the Club's Facebook page and website, integrating print and digital elements of the campaign.
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