Z-CARD Ltd, Case Studies and clients for PocketMedia, BTL and Print Media Marketing Services to all sectors
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Our Work
These examples are some of our portfolio favourites.
Each client had a distinct message to communicate. We worked with them to deliver the optimum PocketMedia® solution.
Each client had a distinct message to communicate. We worked with them to deliver the optimum PocketMedia® solution.
Sony Ericsson/MEC
How do you make technology appeal to fashionistas?
X10 Mini & Mini Pro Launch
Z-CARD®
Integrated Campaigns
The Sony Ericsson Xperia X10 mini is a tiny touchscreen mobile phone. Sony Ericsson wanted to position the phone as a fashion accessory, through ads in Heat and More magazines. To complement the ads, we created a Z-CARD® the size and shape of the X10 mini filled with fashion and shopping tips, plus a competition to win the phone. The bespoke Z-CARD® was distributed as a tip-in in both magazines.
The campaign resulted in double the average competition entries in More and triple the average in Heat.
"We have seen a staggering 695 entries so far and they are still coming in. This is massive for a Heat competition. We think this really demonstrates the impact the Z-CARD® has had. It is an encouraging sign that the content is being read and people are interacting with the 'guide'."
Susanna Zakarian, Senior Account Executive, MEC
Z-CARD®Integrated Campaigns
The Sony Ericsson Xperia X10 mini is a tiny touchscreen mobile phone. Sony Ericsson wanted to position the phone as a fashion accessory, through ads in Heat and More magazines. To complement the ads, we created a Z-CARD® the size and shape of the X10 mini filled with fashion and shopping tips, plus a competition to win the phone. The bespoke Z-CARD® was distributed as a tip-in in both magazines. The campaign resulted in double the average competition entries in More and triple the average in Heat.
"We have seen a staggering 695 entries so far and they are still coming in. This is massive for a Heat competition. We think this really demonstrates the impact the Z-CARD® has had. It is an encouraging sign that the content is being read and people are interacting with the 'guide'."
Susanna Zakarian, Senior Account Executive, MEC
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