Z-CARD Ltd, Case Studies and clients for PocketMedia, BTL and Print Media Marketing Services to all sectors
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Our Work
These examples are some of our portfolio favourites.
Each client had a distinct message to communicate. We worked with them to deliver the optimum PocketMedia® solution.
Each client had a distinct message to communicate. We worked with them to deliver the optimum PocketMedia® solution.
TFL/M&C Saatchi
How do you promote safer transport options in big cities?
Safer Travel at Night
Z-CARD®
Integrated Campaigns
TFL / M&C Saatchi used PocketMedia® for their Safer Travel at Night campaign. The purpose of the campaign was to educate women about the dangers of using unbooked minicabs and promote safer alternatives.
Z-CARD®s were used as a key channel for the campaign. They comprised information on public transport, legal cabs and general safety information.
The Z-CARD®s were handed out free of charge by face-to-face teams and via take-one dispensers in late night London bars and clubs frequented by the target audience.
71% of respondents strongly agreed that "seeing (the Z-CARD®) would make me take a safer transport option than an illegal or unbooked cab".
Z-CARD®Integrated Campaigns
TFL / M&C Saatchi used PocketMedia® for their Safer Travel at Night campaign. The purpose of the campaign was to educate women about the dangers of using unbooked minicabs and promote safer alternatives.Z-CARD®s were used as a key channel for the campaign. They comprised information on public transport, legal cabs and general safety information.
The Z-CARD®s were handed out free of charge by face-to-face teams and via take-one dispensers in late night London bars and clubs frequented by the target audience.
71% of respondents strongly agreed that "seeing (the Z-CARD®) would make me take a safer transport option than an illegal or unbooked cab".
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